book Madalina Moraru, Mit si publicitate (Myth and advertising) (Bucharest: Nemira, advertising, stereotypes, marketing, ethical dimension, Madalina Moraru. In Mit şi publicitate/Myth and advertising volume, by Madalina Moraru highlights the advantages, but also the disadvantages of maintaining of the stereotypes in. Madalina Moraru, University of Bucharest, Facultatea de Jurnalism si Myth and Advertising/Mit si publicitate, Bucharest, Nemira Publishing House more.

Author: Zuluzahn Bazuru
Country: Turkey
Language: English (Spanish)
Genre: Relationship
Published (Last): 25 October 2012
Pages: 415
PDF File Size: 14.2 Mb
ePub File Size: 19.86 Mb
ISBN: 621-8-57611-330-2
Downloads: 24436
Price: Free* [*Free Regsitration Required]
Uploader: Zolodal

Reshaping American Identity through Advertising. Establishing the relationship between European and Romanian advertising implies answering the following questions: Romanian advertising tried to recover the political gap it was left behind Europe after the Communist erapub,icitate accomplished this by means of importing external models and reconstructing the image of old surviving brands. In the beginning of the social media era, the relationship between online and offline advertising was competitive in terms of mavalina and target appeal.

Madalina Moraru | University of Bucharest –

The campaign consists in From strategic planning to the media implementation. Consequently, the study investigates this problem publicitae using content analysis applied to a sample of approximately advertisements running on television on the Romanian market for global and local brands.

There is no rule saying that it should be that way the commercials could present abstract images and colors, or even show no images at all but the creators in this area have found, over time, that this is what consumers want to see. Local Identity on Facebook Platform: This research reveals that the production process of any drink may be associated with the story of Genesis, because beverages make use of similar material and immaterial archetypes of creation, although within the advertising realm.


Communicating Messages through Advertising. Artikel berikut digabungkan di Scholar.

The most common philosophical use of moraeu word representation designates the formation of spirit images of any kind, images that cause or accompany our feelings, thoughts, intentions and the images themselves.

These images show young people because youth is the stage where the self-identity is formed. Often, the titles are often sl in rhymed mmadalina rhythmic key, to remember them involuntarily. It presents activities specific to leisure hours because they are the moments dedicated to the self. These projected imaginary situations are based on an encompassing value structure with which the consumer is already familiar. The advertising creation is, in a first step, in the search of socio-cultural meanings attributed to a product, seeking to be interesting for the targets.

The potential consumers are encouraged to engage with commercial products and personalities through the contexts of imagination — the physical scenes, the emotional circumstances and real situations in which they can use the product.

Using juxtaposition of images to create a spatial proximity between different contents and thus suggesting that there is a causal link between them, it is a strategy often used in general in the visual advertisements, especially in the printed ones.

According to Grugelthe main feature of the Communism collapse in Central and Eastern-European countries was simultaneity. Coca-Cola-tradition; Pepsi – youth; Avon – femininity. The campaign consists in promoting local products under the brand Romanian Flavors, well-known on the market ever since Medieval History, Modern Mythistory.

Artikel baru oleh penyusun ini. How were positioned the people, the places and the actions in the image, related to the point of view of audience?

Thus, similarities and distinctions will be more obvious, justifying the contamination of local values by European features. Philosophy and Historical Studies. Thus advertising becomes an important factor of social development and the development of this type of thinking.


207391067 Mit Si Publicitate de Madalina Moraru

Advertising responds to two requirements: However it should not be too familiar or commonplace in order to determine indifference or even rejection by the consumers. Strategies to Influence through Advertising Images. Romanian Advertising between Specificity and Globalization. By Gary Dickson more. Human Needs and Advertising.

Madalina Moraru (Buga) – Pengutipan Google Scholar

The difference between global and local features depends on the consumer, whose age and experience demand specific values. The puboicitate it takes from communication, the more the advertisement claims to mif to its messages more than a simple and a persuasive function. Romanian Advertising During the Transition Period: Considering this context, this paper aims to discover how elderly people accept novelty, information and communication technology in a country with an ageing population.

Additionally, this research aims to identify some patterns of preserving national identity in local commercials either for European brands or for Romanian ones, from different points of view such as topic, linguistic tools, narrative structures, personalities.

Acta Universitatis Danubius. Communicatio, Vol 9, No 1 (2015)

In Eastern-European countries, it established a different type of globalization based on similar lifestyles and political systems.

Do European brands emphasize the values of their country of origin, or are publicitatw similar to other global brands?

Enter the email address you signed up with and we’ll email you madaalina reset link. Communication and Advertising in the. E the retrieval feature of the message.

Posted in Sex