In this article, Bolter and Grusin aim to trace these histories of immediacy, hypermediacy, and remediation: We will begin by showing how the. In chapter one of this text, the authors discuss immediacy, hypermediacy, and remediation. Fittingly, they offer the disclaimer that they make no. Bolter, J. D., & Grusin, R. (). “Immediacy, hypermediacy, and remediation.” In Remediation: Understanding new media. Cambridge: The.

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Different media may enact this desire in different ways. In Psychowhen we see an extreme close-up of Norman Bates’s eye as he watches Marion Crane through the peephole, then find ourselves looking through it ourselves, Hitchcock foregrounds the act of seeing, implicating the viewer in the voyeurism that is at the root of Norman’s and our? Leave a Reply Cancel reply Enter your comment here Email required Address never made public. This means that conversants may not feel the co-conversant is live, such as with a synchronous Skype or video conference, but clearly, there is the recording of a real person on the screen; it was just filmed at some previous point in time with an identifiable timestamp of the upload.

Immediacy, Hypermediacy, and Remediation by Bolter, Jay David + Richard Grusin

They make the point that each was the best attempt at immediacy up until that point. An example here is the move from cinema to television to web, as these different media certainly influence and necessitate each other without acknowledging that dependence. Bolter and Grusin View of Mission Control while working on this blog post.

Herein lies the hypermediayc The final logic is remediationand it appears to be the one that has been taken up most verbosely in scholarship and, arguably, has influenced recent focuses on remix. A Brief Glossary of Remediation Remediation is the process whereby computer graphics, virtual reality, and the WWW define themselves by borrowing from and refashioning media such as painting, photography, television, and film.


Immediacy, Hypermediacy, and Remediation

Marketing depends on me enjoying and using that mediation so that I will be led down a sometimes lengthy trail of clicking through different recommended items and stores. I find it very engaging. The authors immediiacy a number of early devices, such as the diorama, the phenakistoscope, and the stereoscope.

Transparent immediacy becomes a reaction against the power and function of mediation. Hypermdeiacy the logic of immediacy leads one either to erase or to render automatic the act of representation, the logic of hypermediacy acknowledges multiple acts of representation and makes them visible. Bolter, Jay David, and Richard Grusin.

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The third one remedixtion refashioning the older medium while still marking the presence. Or, the desire for immediacy is the desire for an experience without mediationemphasis added.

The rhetoric of remediation favors immediacy and transparency, even though as the medium matures it offers new opportunities for hypermediacy. Remediation can also be more aggressive, attempting to refashion the older medium or media entirely, while still making the presence of the older media and therefore maintaining a sense of multiplicity, or hypermediacy Retrieved from ” http: Remfdiation second one is when a medium emphasises the differences rather than try to erase is.

Immediacy, then, is twofold: Remediation has permeated culture and society, Bolter and Grusin actually define remediation by immedoacy degrees.

Bolter and Grusin say that this sort of transparent interface is born out of the need to gloss over the fact that digital technology is by definition mediated. For example, online video draws on depending on its purpose television, telephone, and face-to-face FtF communication. This makes us wonder: The example used first is that of virtual reality. It is a consequence of what Kenneth Burke calls “naive verbal realism” whereby the symbol is remediagion perceived to be a window to the immexiacy.

Each new medium is justified because it fills a lack or repairs a fault in its predecessor, because it fulfills the unkept promise of an older medium.

Immediacy, Hypermediacy, and Remediation – Accessing Rhetoric

Similarly, the hyperediacy for sexual immedediacy could aim for a voyeuristic examination of the objects of representation or a union with them.


This term refers to the idea that all new media and virtually anything can be considered new media at its inception relies on one or more preceding medium, which it refashions or repurposes. Hypermediacy is a “style of visual representation whose goal is to remind the viewer of the medium” Bolter and Grusin Authors Bolter, Jay David, and Richard Grusin used Immediacy, Hypermediacy, and Remediation to convey several ideas about how new technologies remediate the old media and how new media cannot completely get rid of old media as nothing is fully novel in this day and age.

Contemporary art is a remedistion of older pieces as artists draw inspiration and vision from older works from other artists. Time Barrow Site about curriculum vita writing samples research contact Blog. Remediation is a fairly basic concept that most can easily understand. We will begin by showing how the desire for immediacy is immediach in digital graphics by adapting earlier strategies borrowed from hypermediady perspective painting, as well as photography, film, and television.

Immediacy, Hypermediacy, and Remediation – PUB

Now, we can still see that many new media examples draw on preceding media. Hypermediacy is comprised of a combination of images and sounds and text and video in order to construct multiple representations within a heterogeneous space Now, it sits, pretty much archived, yet containing much solid info.

This experience is constantly mediated, which reminds me—as the user—that my windowed computer is both automatic rather than transparent and interactive In examining hypermediacy, we will show how digital multimedia adapt strategies from modernist painting and earlier forms. Remediation can emphasize a difference rather than erase it, which is pitched as an improvement of the old medium while still attempting to remain true to immesiacy original.

Transparency, however, remains the goal.